LABEL S4U is a modern Indian Wear brand founded with the idea of re-inventing traditional Indian fashion by adapting the changing lifestyle and aesthetics of the modern woman. Not quite ethnic, and not entirely Western—the brand champions a unique fusion of two by merging contemporary silhouettes crafted in lush fabrics.

Our key motive is to make every woman feel confident in their own skin by providing them their perfect size and in pocket friendly prices who shop their heart out.

Born with the belief that every woman is beautiful in herself and we have simply have something for each.